Vital Purple Cacao is the most powerful cacao in the world. No other cacao offers such a concentrated combination of flavanols, polyphenols, antioxidants, and anthocyanins. It is the first cacao product in the world offered in a completely natural, raw state, not exceeding 85°F (29°C).

With our proprietary drying process, we prevent the cacao from fermenting.  It’s as if you were cutting open a freshly-picked cacao pod and eating it.

Vital Purple cacao is grown at 2,790 feet above sea level in the Puerto Quito Region of Ecuador’s Pichincha province on family-owned farms consisting of less than 24 acres, caring for a National Treasure known as “Pichincha Nacional”. Typically, these Nacional trees are grown around citric fruits, soursop, dragon fruit, and coffee, which adds flavor to the cacao.

In recent years, cacao has been crossbred to make it naturally resistant to pests, dried on the side of the road after it’s harvested, fermented and roasted. Traceability is next to impossible with this strain of cacao since most producers often crossbreed it.

Mission

Vital Purple aims to entirely reshape how people think about cacao products and chocolate. Through educating on the true power of cacao that is unleashed when processed correctly, we can change millions of lives with this global ingredient. Hundreds of cacao and chocolate companies begin by roasting cacao before combining it with sugar, additives, preservatives, and other ingredients detrimental to our health, all for the good of taste. When cacao is eaten in its raw state and not high-temperature roasted, however, its nutrient density is truly remarkable.

We want people to understand that this was the original method of consuming cacao for thousands of years, even being practiced to this day on cacao farms for endurance, energy, and focus. Cacao farms are frequently passed down from generation to generation and the traditions of world-class cultivation, harvesting, and processing techniques have been passed down along with them.

When we begin to shift our understanding of cacao from a tasty snack to a supplement, we can understand why God blessed the earth with this plant. Vital Purple unleashes the true power of cacao through a proprietary drying process that preserves the nutrients of the raw cacao, which reveals the potential that cacao has.  Drying cacao this way reveals many secrets of the cacao plant that have never been known before.

Vision

Vital Purple is the first truly raw cacao product in the world, with several formats available for people to enjoy. We are creating products that emphasize the natural benefits of cacao, such as its ability to calm, increase focus, and induce euphoria while reducing oxidative stress in the body. 

We will offer two different types of chocolate in 2025:

• Chocolate for Her – Raw chocolate with two different types of magnesium that have been clinically proven to reduce anxiety as well as PMS-related migraines. 

• Powerful Chocolate – (Chococeutical) Raw chocolate combined with Astaxanthin, the most powerful antioxidant known. 

Beyond new products, we hope to reach a very specific customer base with our product lines. We believe that athletes, working professionals, and health-conscious families will be our most reachable demographics in the near term. Our products will easily resonate with these consumer segments because of the palpable health benefits Vital Purple is offering. Each of these segments will benefit from daily supplementation of magnesium, antioxidants, and a brain nutrient known as theobromine, along with increased blood flow. Healthy blood flow is crucial in nutrient delivery throughout the body, muscle recovery, and mental acuity. Vital Purple will deliver these benefits in an appealing elixir of flavor without having to take pills. 

Story of Origin

Vital Purple was discovered through the innovation of local cacao producers in Ecuador. The objective was to keep cacao in its most raw state to preserve the flavonoid contents of the cacao. Therefore, we remove the moisture from the cacao within hours of harvest. When purchasing from rural farming communities, this is quite challenging since it is a delicate process. 

Benefits

Vital Purple is an excellent substitute for coffee due to its high theobromine and magnesium content. People often report increased energy, focus, and euphoria due to Vital Purple’s high flavanol content, as it promotes increased blood flow, a key component to overall health.