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Heart, Mind, Energy in a Cup That's Actually Different


1900mg cocoa flavanols per serving. 10x ordinary cocoa. Lab-tested, low-cadmium verified. No roasting ever.

  • 4-6 Hours of Clean Energy
  • No Cortisol Spike
  • No 2PM Crash

The Whole Picture (At a Glance)

Product Sourcing Shipping Guarantees
Net Weight: 6oz - 170g Origin: Esmereldas, Ecuador Ships From: Lansing Michigan USA Returns: 30-day - Any reason
Servings: 17 - 2-3 tsp Varietal: Arriba Nacional Handle Time: 1-2 Business Days Lab Testing: Every Batch - ISO 17025
Flavanols: 1900mg per serving Processing: Raw <85F Transit: 2-5 Days - USPS CoA: Per-batch - Public
Caffeine: ~12mg (low) Cadmium: 0.62ppm (low) Free Shipping: Orders over $50 Code NEW20: 20% Off First Order
Theobromine: 240 mg/svg Certifications: Organic, Direct Trade International: Canada, Czechia Subscribe: Save 25% Recurring
Ingredients: Raw Cacao Pesticides: None Detected Subscribe: Skip - Pause - Cancel Price / Serving: $2.05 (One-time)
Cocoa beans with a wooden spoon filled with ground cocoa powder on a wooden surface

Roasted. Oxidized. Dead.

100-200mg flavanols. Maybe less.

Raw. Unroasted. Alive.

1900mg flavanols. Lab verified.

1


Ingredient

Raw cacao. No extracts.

1900mg


Flavanols / Serving

10X ordinary cocoa. Per serving.

0.62 ppm


Low Cadmium Verified

How Does 1900mg Actually Stack Up?

Vital Purple Ordinary Dutched
Flavanols 1900mg ~300mg ~0mg
Processing Raw <85F Roasted Alkanized
Heavy Metals Lab Verified Varies Varies

Four Times a Day. Four Protocols.

Enjoy Vital Purple's high-flavanol cacao powder many different ways throughout your day.

  • Woman holding a white mug, sitting by a window in a casual setting

    Morning


    Coffee Swap

    Hot water + raw honey + salt pinch
    4-6hrs clean lift, no jitters

    ALSO TRY

    Smoothie
    Banana + almond milk

    Oat Bowl Stir-in
    Mix into hot oats

    Cacao Latte
    Steamed oat milk

  • Man stretching in a park with trees and grass in the background

    Pre-Workout


    Pre-Workout Shaker

    Cold water + sea salt + lime
    30 min before

    ALSO TRY

    Espresso Bomb
    1 tsp + espresso shot

    Beet + Cacao Smoothie
    Double NO boost

    Cacao Bite
    Cacao + date + almond

  • Woman holding a water bottle and headphones in an outdoor fitness area

    Protein Shake


    Protein Shake

    Whey or plant + milk + cacao
    within 30 mins

    ALSO TRY

    Energy Balls
    Oats + cacao + dates

    Recovery Smoothie
    Collagen + cacao + cherry

    Warm Cup
    Almond milk + cinnamon

  • Man sitting at a desk in a home office, holding a mug and smiling.

    Evening


    Bedtime Cacao

    Oat milk + cinnamon + magnesium
    No caffeine spike - anandamide

    ALSO TRY

    Cacao "Ice Cream"
    Frozen banana + cacao

    Sleep Tonic
    Tart cherry + cacao

    Truffle Bite
    Cacao + coconut butter

LIGHT UP THE SYNAPSES

More o2 to the brain. Sharper, calmer.

OPEN THE BLOOD VESSELS

Healthy blood flow. Nitric oxide via flavanols.

BURN LONGER, CLEANER

Theobromine. 4-6 hours of clean lift. No jitters.

COOL INFLAMMATION

Vasodilation post-workout. Less inflammation.

Glass mug with layered dessert, nuts, and 'Good Morning' text on a blurred background

Stop Reading. Start Drinking.

  • Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat - Vital Purple

    Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat

    900mg flavanols. One ingredient. 30-day money back guarantee. Code NEW20 saves you 20%.

4.7 ★★★★★ Rated

Over 180 verified reviews. People love Vital Purple!

The Science of Vital Pruple Cacao

Cocoa flavanols have more research behind them than almost any other compound in functional food. Most products never preserve enough to matter. We pay above market to cut pods in a controlled facility the moment they're harvested, stopping fermentation before it starts. The four studies below are why that's worth doing.

The Flavanol Research (in 4 Papers)

COSMOS Study
JACC 2022 — 21,000 adults over 5 years. The largest randomized trial on cocoa flavanols and cardiovascular outcomes to date.
Read the COSMOS study

EFSA Journal 2012;10(7):2809
200mg of cocoa flavanols daily supports normal vasodilation. One of the only flavanol health claims approved by a regulatory body.
Read the EFSA claim

NIH Meta-Analysis
A review across multiple trials linking cocoa flavanols to improved endothelial function. Positive results, consistently.
Read the NIH meta analysis

Consumer Reports 2022
Their investigation into cadmium in dark chocolate. We read it, took it seriously, and built our testing protocol around it.
Read the CR article

Two halves of a white shell with purple interior on a reflective surface.
Two halves of a white shell with purple interior on a reflective surface.
Low Cadmium Cocoa Test Results
Low Cadmium Cocoa Test Results

Here's Our Receipt for "Low Cadmium Verified"

Every batch tested at an ISO 17025 lab before shipping. Full Certificate of Analysis available per batch.

✔ Heavy metals - Cd / Pb / As / Hg

✔ Pesticide screen

✔ Flavanol potency assay

✔ Microbial safety

The Highest Epicatechin Content of Any Whole Cacao

We had our cacao powder independently tested and the results speak for themselves. Vital Purple delivers more than 3× the amount found in most of our competitors.

Every other competitor achieving numbers like this is using concentrated Chinese extracts. Ours are naturally occurring, straight from the cacao, nothing added.

Bar chart comparing epicatechins in 'Vital Purple' and 'Cocoavia' with a molecular structure of epicatechins above.
Bar chart comparing epicatechins in 'Vital Purple' and 'Cocoavia' with a molecular structure of epicatechins above.

High Flavanol Cacao Powder FAQs

Regular cocoa powder — including most brands sold as "raw" — tends to be low in flavanols. That's because standard cacao is typically fermented, roasted, or alkalized (dutched), and each of those steps degrades the flavanol content significantly.

Vital Purple undergoes additional processing steps specifically designed to prevent fermentation and oxidation, and is never heated above 85°F. The result is a meaningfully higher flavanol content per serving than what you'd find in most cocoa products on the market.

Flavanol content is third-party verified every batch. You can view the results on our lab results page.

Acute effects on blood flow can be measured within a couple of hours of a single serving — some people notice improved exercise capacity or a mild sense of warmth fairly quickly.

The more significant cardiovascular benefits build over consistent daily use. Most research showing measurable outcomes was conducted over weeks to months of daily consumption. Think of it like a food, not a supplement: the long-term benefit comes from making it a daily habit.

Cadmium is a naturally occurring heavy metal found in soil. Plants absorb it through their roots, which means certain crops (cacao included) can contain trace amounts depending on where they're grown.

It's not something added during processing; it's a function of the soil the cacao was grown in. That's why sourcing location matters, and why we test every batch. Not all cacao is equal when it comes to cadmium levels.

Every batch is sent to an independent third-party lab for heavy metal testing, including cadmium and lead. The results are published publicly on our Heavy Metal Results page — not summarized, not averaged, actual batch results.

Cadmium occurs naturally in cacao soil and varies significantly by region. We source from specific farms in Ecuador whose soil profile produces both high flavanol content and low cadmium, and we test every new farm before working with them.

Our cacao is organically grown, but we don't carry a USDA Organic certification — and that's a deliberate choice. Requiring it would exclude the small family-owned farms in Ecuador that produce the highest-quality, lowest-cadmium heirloom Arriba Nacional cacao. These farmers have grown cacao organically for generations; they simply haven't paid for the paperwork.

Instead, we test for pesticides and herbicides on every new farm we work with, and can provide those results on request. No chemicals, no herbicides — verified, not just claimed.

Yes — and it's one of the more compelling use cases. Flavanols support nitric oxide production, which dilates blood vessels and improves oxygen delivery to working muscles. Research suggests this can support endurance and exercise capacity, particularly at moderate intensities.

You'll get sustained, non-jittery energy from theobromine rather than a caffeine spike-and-crash. And because theobromine has a longer half-life than caffeine, evening use is unlikely to disrupt sleep the way coffee would.

Some flavanols are fat-soluble and absorb better alongside a fat source; others absorb well in water. To cover both, mix into a smoothie or a hot drink with oat milk, whole milk, or a small amount of coconut cream.

If you're making a hot drink, warm your liquid gently rather than boiling it — keeping preparation below 85°F helps preserve the flavanol content. Cold smoothies work perfectly.

More complex than a standard cocoa powder. The raw, unfermented process preserves the natural fruity and floral notes of the Arriba Nacional bean — less bitter than a Dutch-processed cocoa, with more depth and a subtle brightness.

Most people find it pleasant on its own mixed into hot water or oat milk with no sweetener needed. It also works well in smoothies alongside banana, dates, or nut butters.

For a lot of people, yes — and it's one of the most common reasons people come to Vital Purple. If you're trying to reduce caffeine dependency without losing the morning ritual, cacao is a genuinely satisfying replacement. Warm, rich, slightly chocolatey, and with enough of a lift from theobromine to feel purposeful.

The energy is different from coffee rather than lesser — no jitters, no mid-morning crash, and no 2pm slump from the rebound. If you're sensitive to caffeine or just tired of the cycle, it's worth trying as a full swap for a week. Most people find they don't miss coffee as much as they expected.

By the time a typical cacao powder reaches the shelf, the flavanols that were present in the raw bean are largely gone due to processing. What's left is something that tastes like chocolate but functions more like a flavoring than a health food.

Vital Purple skips fermentation, stays below 85°F throughout processing, and tests every batch for flavanol content. The result is a verified 900mg of flavanols per serving that becomes a daily health practice.

30 Days

to feel a difference

Organic Cocoa Flavanols

Full Refund

we pay return shipping

NEW20

20% off your first order

Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat

Regular price   $34.95 USD Sale price   $29.95 USD Save $5

6 OZ & 12 OZ AVAILABLE

Order within the next 23 hours 11 minutes to receive it. Estimated delivery is between Saturday, 20 Jun and Saturday, 27 Jun.

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