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Heart, Mind, Energy in a Cup That's Actually Different


900mg cocoa flavanols per serving. 3x ordinary cocoa. Lab-tested, low-cadmium verified. No roasting ever.

  • 4-6 Hours of Clean Energy
  • No Cortisol Spike
  • No 2PM Crash

The Whole Picture (At a Glance)

Product Sourcing Shipping Guarantees
Net Weight: 6oz - 170g Origin: Manabi, Ecuador Ships From: Virginia, USA Returns: 30-day - Any reason
Servings: 17 - 1 tbsp Varietal: Arriba Nacional Handle Time: 1-2 Business Days Lab Testing: Every Batch - ISO 17025
Flavanols: 900mg/svg Processing: Raw <85F Transit: 2-5 Days - USPS CoA: Per-batch - Public
Caffeine: ~12mg (low) Cadmium: 0.18ppm (low) Free Shipping: Orders over $50 Code NEW20: 20% Off First Order
Theobromine: 240 mg/svg Certifications: Org - Fair Trade - Non-GMO International: CA - UK - AU Subscribe: Save 25% Recurring
Ingredients: Raw Cacao Pesticides: None Detected Subscribe: Skip - Pause - Cancel Price / Serving: $2.05 (One-time)

OPEN THE BLOOD VESSELS

Healthy blood flow. Nitric oxide via flavanols.

LIGHT UP THE SYNAPSES

More o2 to the brain. Sharper, calmer.

BURN LONGER, CLEANER

Theobromine. 4-6 hours of clean lift. No jitters.

COOL INFLAMMATION

Vasodilation post-workout. Less inflammation.

900mg


Flavanols / Serving

3 x ordinary cocoa. Per batch.

0.18 ppm


Cadmium - Low Verified

Well under EU 0.80 ppm

1


Ingredient

Raw cacao. No extracts.

Cocoa beans with a wooden spoon filled with ground cocoa powder on a wooden surface

Roasted. Oxidized. Dead.

300mg flavanols. Maybe less.

Hand holding a halved purple fruit with a blurred natural background

Raw. Unroasted. Alive.

900mg flavanols. Lab verified.

How Does 900mg Actually Stack Up?

Vital Purple Ordinary Dutched
Flavanols 900mg ~300mg ~0mg
Processing Raw <85F Roasted Alkanized
Heavy Metals Lab Verified Varies Varies

Four Times a Day. Four Protocols.

Enjoy Vital Purple's high-flavanol cacao powder many different ways throughout your day.

  • Person holding a wooden spoon with ground coffee over a container, surrounded by coffee beans and leaves.

    Morning


    Coffee Swap

    Hot water + raw honey + salt pinch
    4-6hrs clean lift, no jitters

    ALSO TRY

    Smoothie
    Banana + almond milk

    Oat Bowl Stir-in
    Mix into hot oats

    Cacao Latte
    Steamed oat milk

  • Chocolate protein shake in a glass with cocoa powder and a spoon on a gray surface

    Pre-Workout


    Pre-Workout Shaker

    Cold water + sea salt + lime
    30 min before

    ALSO TRY

    Espresso Bomb
    1 tsp + espresso shot

    Beet + Cacao Smoothie
    Double NO boost

    Cacao Bite
    Cacao + date + almond

  • Glass of creamy beverage with straws on a wooden coaster, surrounded by a wooden cutting board and container of powder.

    Protein Shake


    Protein Shake

    Whey or plant + milk + cacao
    within 30 mins

    ALSO TRY

    Energy Balls
    Oats + cacao + dates

    Recovery Smoothie
    Collagen + cacao + cherry

    Warm Cup
    Almond milk + cinnamon

  • Hot chocolate with marshmallows in a white mug on a wooden coaster.

    Evening


    Bedtime Cacao

    Oat milk + cinnamon + magnesium
    No caffeine spike - anandamide

    ALSO TRY

    Cacao "Ice Cream"
    Frozen banana + cacao

    Sleep Tonic
    Tart cherry + cacao

    Truffle Bite
    Cacao + coconut butter

Frother + Powder - Vital Purple

Stop Reading. Start Drinking.

  • Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat - Vital Purple

    Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat

    900mg flavanols. One ingredient. 30-day money back guarantee. Code NEW20 saves you 20%.

4.7 ★★★★★ Rated

Over 180 verified reviews. People love Vital Purple!

Cocoa pod on a tree branch with a blurred green background
Cocoa pod on a tree branch with a blurred green background

800m Altitude. One Grower. One Variety.

Manabi, Ecuador.

Arriba Nacional cacao, regeneratively grown. Naturally lower soil cadmium than most cacao regions. Pesticide-free. We pay above market because the slow process costs more.

Here's Our Receipt for "Low Cadmium Verified"

Every batch tested at an ISO 17025 lab before shipping. Full Certificate of Analysis available per batch.

✔ Heavy metals - Cd / Pb / As / Hg

✔ Pesticide screen

✔ Flavanol potency assay

✔ Microbial safety

Low Cadmium Cocoa Test Results
Low Cadmium Cocoa Test Results

Cadmium in Cocoa: A Plain English Guide

What is Cadmium?


Naturally occuring heavy mtal taken up from cacao-growing soil.

Why Most Cocoa Fail


Consumer Reports (2022): Majority of dark chocolate exceed CA daily threshold.

Our Threshold


0.18 ppm - Well under EU 0.80 ppm. Sourced from low-Cd region.

The Flavanol Research (in 4 Papers)

COSMOS Study

JACC 2022 - 21,000 adults over 5 years - Cardiovascular Outcome

Read the COSMOS Study

EFSA Journal 2012;10(7):2809

200mg cocoa flavanols -> normal vasodilation. Regulator-approved.

Read the EFSA Claim

NIH Meta Analysis

Cocoa flavanols & endothelial function. Positive across trials.

Read the NIH Meta Analysis

Consumer Reports 2022

Cadmium in dark chocolate. The context for our testing.

Read the CR Article

F.A.Q

Add on optional description to this section

Regular cocoa powder — including most brands sold as "raw" — tends to be low in flavanols. That's because standard cacao is typically fermented, roasted, or alkalized (dutched), and each of those steps degrades the flavanol content significantly.

Vital Purple undergoes additional processing steps specifically designed to prevent fermentation and oxidation, and is never heated above 85°F. The result is a meaningfully higher flavanol content per serving than what you'd find in most cocoa products on the market.

Flavanol content is third-party verified every batch. You can view the results on our lab results page.

Acute effects on blood flow can be measured within a couple of hours of a single serving — some people notice improved exercise capacity or a mild sense of warmth fairly quickly.

The more significant cardiovascular benefits build over consistent daily use. Most research showing measurable outcomes was conducted over weeks to months of daily consumption. Think of it like a food, not a supplement: the long-term benefit comes from making it a daily habit.

Every batch is sent to an independent third-party lab for heavy metal testing, including cadmium and lead. The results are published publicly on our Heavy Metal Results page — not summarized, not averaged, actual batch results.

Cadmium occurs naturally in cacao soil and varies significantly by region. We source from specific farms in Ecuador whose soil profile produces both high flavanol content and low cadmium, and we test every new farm before working with them.

Our cacao is organically grown, but we don't carry a USDA Organic certification — and that's a deliberate choice. Requiring it would exclude the small family-owned farms in Ecuador that produce the highest-quality, lowest-cadmium heirloom Arriba Nacional cacao. These farmers have grown cacao organically for generations; they simply haven't paid for the paperwork.

Instead, we test for pesticides and herbicides on every new farm we work with, and can provide those results on request. No chemicals, no herbicides — verified, not just claimed.

Yes — and it's one of the more compelling use cases. Flavanols support nitric oxide production, which dilates blood vessels and improves oxygen delivery to working muscles. Research suggests this can support endurance and exercise capacity, particularly at moderate intensities.

You'll get sustained, non-jittery energy from theobromine rather than a caffeine spike-and-crash. And because theobromine has a longer half-life than caffeine, evening use is unlikely to disrupt sleep the way coffee would.

Some flavanols are fat-soluble and absorb better alongside a fat source; others absorb well in water. To cover both, mix into a smoothie or a hot drink with oat milk, whole milk, or a small amount of coconut cream.

If you're making a hot drink, warm your liquid gently rather than boiling it — keeping preparation below 85°F helps preserve the flavanol content. Cold smoothies work perfectly.

More complex than a standard cocoa powder. The raw, unfermented process preserves the natural fruity and floral notes of the Arriba Nacional bean — less bitter than a Dutch-processed cocoa, with more depth and a subtle brightness.

Most people find it pleasant on its own mixed into hot water or oat milk with no sweetener needed. It also works well in smoothies alongside banana, dates, or nut butters.

For a lot of people, yes — and it's one of the most common reasons people come to Vital Purple. If you're trying to reduce caffeine dependency without losing the morning ritual, cacao is a genuinely satisfying replacement. Warm, rich, slightly chocolatey, and with enough of a lift from theobromine to feel purposeful.

The energy is different from coffee rather than lesser — no jitters, no mid-morning crash, and no 2pm slump from the rebound. If you're sensitive to caffeine or just tired of the cycle, it's worth trying as a full swap for a week. Most people find they don't miss coffee as much as they expected.

30 Days

to feel a difference

Organic Cocoa Flavanols

Full Refund

we pay return shipping

NEW20

20% off your first order

Organic High Flavanol Cocoa Powder | Purple Cacao Powder | 25% Fat

Regular price   $34.95 USD Sale price   $32.95 USD Save $2

6 OZ & 12 OZ AVAILABLE

Order within the next 23 hours 11 minutes to receive it. Estimated delivery is between Sunday, 19 Jul and Sunday, 26 Jul.

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